Sector
Duty-Free Retail
Duty-free retailers - tobacco, alcohol, perfume and electronics.
What each assistant answered
The same question, put to four AI assistants with live web search. Each column is that assistant’s own answer, in its own order, in its own words, not a filtered version of it. They rarely agree, which is the point: being first for one is not being first for the others. Where a column reads “no answer”, the request to that assistant failed; that is not the same as it naming nobody, so we say which it was.
Measured 24 Aug 2026. These public pages are a periodic snapshot showing what the platform finds. Tracking your own business follows it continuously.
“Best duty free shopping in Gibraltar”
Tourists · English
| # | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| 1 | Carphone Warehouse | Carphone Warehouse | Marks & Spencer | M&S Gibraltar |
| 2 | Selective Beauty | Star of India | Next | - |
| 3 | The Body Shop | Hotu | Pandora | - |
| 4 | Marks & Spencer | SM Seruya | Lewis Stagnetto | - |
| 5 | TK Maxx | Gibraltar Duty Free Shop | Anglo Hispano | - |
“Best perfume and cosmetics shops in Gibraltar”
Tourists · English
| # | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| 1 | Hotu | S.M. Seruya | S.M. Seruya | S.M. Seruya |
| 2 | S. M. Seruya | Star of India | Hotu | Star of India |
| 3 | Empire Perfumes Ltd | Hotu | Maison Beautique | Sacha’s |
| 4 | Star of India | - | Star Beautique | Hotu |
| 5 | Maison Beautique | - | Crown Pharmacy | Loja Glamourosa |
“Cheapest duty free retailers in Gibraltar”
Tourists · English
| # | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| 1 | Stagnetto’s | Morrisons | Saccone & Speed | Sky Shop |
| 2 | Red Label | The Big Eroski | Lewis Stagnetto Ltd | Duty Free Centre |
| 3 | Jyoti’s | Gibraltar Airport Duty Free Lounge | Morrisons Supermarket | Gibraltar Duty Free Shops |
| 4 | The Perfume Shop | - | Lewis Stagnetto Tobacconists | Star of India |
| 5 | Hotu Perfumery | - | SM Seruya | Prestige |
“Duty free electronics shops on Main Street Gibraltar”
Tourists · English
| # | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| 1 | Gadget Station | Gadget Station | Newton Store | Gadget Station |
| 2 | Alpha Electronics Ltd | Carphone Warehouse | Carlos Electronics | Purple Rain |
| 3 | Vijay | - | Khubchands | - |
| 4 | Music Corner | - | Music Corner | - |
| 5 | Carlos | - | Gadget Station & Netgear | - |
“Where to buy cheap alcohol and tobacco in Gibraltar”
Tourists · English
| # | ChatGPT | Claude | Gemini | Perplexity |
|---|---|---|---|---|
| 1 | Sky Shop | M&S | Lewis Stagnetto | Gibraltar Airport duty-free shop |
| 2 | Duty Free Centre | Peacocks | Saccone & Speed | Main Street |
| 3 | - | Debenhams | Vinopolis | Morrisons |
| 4 | - | Morrison's | Eroski Center | - |
| 5 | - | Vinopolis | Morrisons | - |
Who comes back, question by question
Each question was put to four AI assistants, twice each. These are the businesses that came back, ordered by how many of those answers named them. A business can lead one question and be absent from the next, that difference is the whole point.
“Best duty free shopping in Gibraltar”
- 1SM Seruya3 of 7
- 2Lewis Stagnetto2 of 7
- 3Gibraltar Duty Free Shop2 of 7
- 4Star of India1 of 7
- 5Hotu1 of 7
“Best perfume and cosmetics shops in Gibraltar”
- 1SM Seruya6 of 7
- 2Hotu4 of 7
- 3Star of India4 of 7
- 4Maison Beautique2 of 7
- 5Lewis Stagnetto1 of 7
“Cheapest duty free retailers in Gibraltar”
- 1Lewis Stagnetto3 of 7
- 2SM Seruya3 of 7
- 3Gibraltar Duty Free Shop1 of 7
- 4Star of India1 of 7
- 5GIB Arrivals Duty Free1 of 7
“Where to buy cheap alcohol and tobacco in Gibraltar”
- 1Lewis Stagnetto3 of 7
Across all questions
Touristsasking in English
Leisure and occasion-driven questions asked before or during a visit.
27 Jul 2026, 24 Aug 2026
Most frequently mentioned
SM Seruya
Appeared in 28.57% of answers
16 businesses tracked across 42 answers.
- 80% or more of answers0
- 50-79%0
- 20-49%2
- Under 20%14
Engines: ChatGPT, Claude, Gemini, Perplexity
Where the answers came from
The third-party pages the engines cited most often for this sector's questions. Businesses' own websites are excluded, this is a list of places worth being written about.
- 1tripadvisor.com43 citations
- 2countryofgibraltar.com19 citations
- 3gibraltar.com17 citations
- 4reddit.com16 citations
- 5mygibraltar.co.uk12 citations
- 6evendo.com11 citations
- 7victorysuites.gi10 citations
- 8gibguide.com9 citations
- 9gibraltarunlocked.com9 citations
- 10livingtours.com9 citations
Every question we asked (5)
Verbatim, including the ones no tracked business came back for.
- enBest duty free shopping in Gibraltar
- enBest perfume and cosmetics shops in Gibraltar
- enDuty free electronics shops on Main Street Gibraltar
- enWhere to buy cheap alcohol and tobacco in Gibraltar
- enCheapest duty free retailers in Gibraltar
Is your business on these lists?
The tables above show the businesses that came back. They do not show where a business ranks when it is further down, how that has moved between runs, or which questions it is missing from entirely. Register with your work email to see your own position across every question in this sector.
Registration is not open yet. Run a live check in the meantime, or read how these numbers are produced.